Camera Roll (no. 1)

It’s been a really great week. I’m back home, creating content again, and enjoying the slowness of the summer. Although classes don’t begin again until the end of September, I’ve been trying to reinvigorate my productivity bone by waking up at 5 am and establish some structure back into my life.


This was a photo I took in collaboration with Mejuri for their croissant collection release. Honestly, I’m floored that this is something that I get to do in my life. Mejuri was actually my first “adult” jewelry purchase (aka not bling from F21). I know that a lot of people have mixed feelings about sponsorships and their authenticity. For transparency’s sake, I will clarify that the jewelry on me (withholding the thicker gold ring on my middle finger) is gifted, but they didn’t pay me to make the post.    Candice Tay (@candicemtay) actually just made an    entire post    on Instagram discussing the murky waters surrounding sponsored posts. While it would be great to be able to create content purely based on ad revenue (pre-roll ads, post-roll ads, etc), that’s unfortunately not possible for me right now :(. I, of course, have my own thoughts on the matter, but I think I need a little bit more time (and need to do a little bit more research) to think about it.    Every sponsored post I’ve ever worked on (and will work on for the future) has always been with a brand that (1) I’ve been a paying customer of and (2) genuinely cares about their social and environmental impact.    What are your thoughts on influencer partnerships and sponsored posts? Let’s keep this conversation going - transparency and open conversations help foster a more ethical industry (which y’all know I’m all about).

This was a photo I took in collaboration with Mejuri for their croissant collection release. Honestly, I’m floored that this is something that I get to do in my life. Mejuri was actually my first “adult” jewelry purchase (aka not bling from F21). I know that a lot of people have mixed feelings about sponsorships and their authenticity. For transparency’s sake, I will clarify that the jewelry on me (withholding the thicker gold ring on my middle finger) is gifted, but they didn’t pay me to make the post.

Candice Tay (@candicemtay) actually just made an entire post on Instagram discussing the murky waters surrounding sponsored posts. While it would be great to be able to create content purely based on ad revenue (pre-roll ads, post-roll ads, etc), that’s unfortunately not possible for me right now :(. I, of course, have my own thoughts on the matter, but I think I need a little bit more time (and need to do a little bit more research) to think about it.

Every sponsored post I’ve ever worked on (and will work on for the future) has always been with a brand that (1) I’ve been a paying customer of and (2) genuinely cares about their social and environmental impact.

What are your thoughts on influencer partnerships and sponsored posts? Let’s keep this conversation going - transparency and open conversations help foster a more ethical industry (which y’all know I’m all about).

This was quite possibly the best phở I’ve ever had in my entire life.    Located on 1114 Bryant St in San Fransisco, Sunrise Cafe makes the savoriest, deepest phở broth that I’ve ever tasted. If you’re ever in San Fransisco, I would highly, highly recommend taking the time to stop by. Not only is the food absolutely amazing, the man featured in the photo is incredibly kind and radiates sunshine.    Great food, great energy, just an amazing time all around.

This was quite possibly the best phở I’ve ever had in my entire life.

Located on 1114 Bryant St in San Fransisco, Sunrise Cafe makes the savoriest, deepest phở broth that I’ve ever tasted. If you’re ever in San Fransisco, I would highly, highly recommend taking the time to stop by. Not only is the food absolutely amazing, the man featured in the photo is incredibly kind and radiates sunshine.

Great food, great energy, just an amazing time all around.

I’ve had a really fat style crush on French style lately. Something about the red lip and being “overdressed” for the relentlessly casual SF/Bay area brings me joy. Also, bread is delicious so I’m trying to get a croissant or baguette in at least once a day. Living my best stereotypical French girl life.    Some French style inspo: Violette (   @violette_fr   ), Louise Follain (   @louisefollain   ), Minimal Street Style (   @minimalstreetstyle   ), French Girl Daily (   @frenchgirldaily   ), Femme Fatale (   @onparledemode  )

I’ve had a really fat style crush on French style lately. Something about the red lip and being “overdressed” for the relentlessly casual SF/Bay area brings me joy. Also, bread is delicious so I’m trying to get a croissant or baguette in at least once a day. Living my best stereotypical French girl life.

Some French style inspo: Violette (@violette_fr), Louise Follain (@louisefollain), Minimal Street Style (@minimalstreetstyle), French Girl Daily (@frenchgirldaily), Femme Fatale (@onparledemode)

10 K-Beauty Products Under $20

Affordable, effective beauty products under $20 need no introduction. Here’s a list of 10 tried and true k-beauty products.


Skincare

cosrx.jpg

COSRX Low pH Good Morning Gel Cleanser ($12)

Perfect for that refreshed, plump morning skin.

daily derma.jpg

Nightingale Daily-Derma Cleansing Pads Mild ($19)

Perfect for sensitive, acne-prone skin.

face mask.jpeg

Innisfree It’s Real Squeeze Mask ($2 each)

All you need is a fluffy white bath robe and a glass of champagne for the perfect girl’s night in.

clean it.jpg

Banila Co Cleanse It Zero Balm ($17)

There’s a reason why one of these tubs are sold every three seconds. For a squeaky (but not stripping) clean.

spf.png

Etude House Sunprise Mild Airy Finish Sun Milk SPF50+ ($10)

Skin cancer is no joke - protect yourself from those UV rays ASAP.

 

Makeup

heimish.jpg

Heimish Dailism Smudge Stop Mascara ($10)

Guaranteed to make even the shortest, saddest lashes live up to their potential.

3CE Velvet Lip Tint - #Daffodil ($15)

The perfect rose matte lip tint.

tattoo tint.jpg

Etude House Colorful Tattoo Tint ($10)

Perfect that effortless summertime popsicle-stain.

A’PIEU Juicy Pang Water Blusher ($8)

A comparable dupe to Glossier’s cloud paint, but in fun, nail-polish inspired packaging.

Innisfree No Sebum Mineral Powder ($6)

This cult classic that keeps your shine at bay all day can be yours for just $6.

Korean Style Influencers I'm Obsessed With

Since my trip to South Korea, I’ve fallen in love with South Korean style. There’s a certain kind of effortless je ne sais quoi that sets the Korean girl apart from the rest of the crowd. Here’s a list of my favorite South Korean style influencers to brighten up your Instagram feed with.


View this post on Instagram

let there be 🌈 after 🌧

A post shared by KAYA (@__kindacool) on

View this post on Instagram

🧞‍♂️💙💙💙

A post shared by KAYA (@__kindacool) on

@so_tweety

View this post on Instagram

오늘은 파데프리 #ootd #셀피 #일상

A post shared by 트위티 tweety (@so_tweety) on

@kyurln

@yoo.xx

View this post on Instagram

날씨조코~🌴✨

A post shared by 희주 Heejoo (@yoo.xx) on

View this post on Instagram

진짜로많이탔다🤘🏽🤘🏾

A post shared by 희주 Heejoo (@yoo.xx) on

View this post on Instagram

거셀은필쑤😈

A post shared by 희주 Heejoo (@yoo.xx) on

Penny For Your Thoughts: Hook-Up Culture

Penny For Your Thoughts: a weekly conversation starter.

It’s easy to find yourself in an echo-chamber in the 21st century. Penny For Your Thoughts is a weekly forum that provides hot topics for people to discuss in an open and thoughtful way.


Fun fact: Millennials (and Gen-Z to an extent) are known as the “promiscuous generation.” Hook up culture seems to permeate our daily lives via Tinder, Bumble, and other dating apps. However, studies show that we’re having less sex than our parents did.

Chances are that you (or a friend) have participated in a hook up. Although hook ups come with the risk of unintended pregnancies, and sexually transmitted diseases, there seems to be a generally favorable view.

I think as long as people are safe and it’s consensual, it’s fine. But personally, it’s not for me. However, it’s none of my business to judge someone else’s choices with their body.

As long as [the hook up] is consensual on both ends, any form should be accepted and not shamed.

Even as a person who was raised Catholic, I have no problems with it as long as people keep safe from unwanted pregnancies and STDs.


However, hook up culture isn’t necessarily for everyone.

Personally, I low-key think it’s a scam because it works in the favor of men because society’s views [on female promiscuity] hasn’t changed.

I don’t really care if my friends participate in hook ups, but it’s not for me. I’d rather invest my energy in someone I truly care about.

What are your thoughts on the 21st century hook up culture? Start a conversation in the comments.


Note: responses have been edited for clarity and length, but not opinion or message.

Style Crush: Lumiere d'Helen

Style Crush is a weekly series showcasing the movers & shakers of the style world.


part 1: get to know me

Screen Shot 2019-07-01 at 1.04.51 PM.png

Q: When you were younger, what did you want to be when you “grew up?”

A: When I was younger, I wanted to be a part time ballet teacher and part time physio with another side job at a magazine publishing company. I started ballet late when I was around 12 and fell in love. I did all my RAD grades and am still thinking about whether to study for a teaching certificate. The physio part came about as I was really interested in anatomy and dance.

 Creating things whether that be sewing, knitting or putting together fake magazines has always been a big part of me growing up. They were the things I would do in my spare time, and in some ways, that hasn’t changed at all.

Screen Shot 2019-07-01 at 1.04.44 PM.png


Q: What do you do now?

A: Right now, I work in marketing for hotels. My title is digital and marketing executive and I work for a French hotel chain known worldwide. A big part of this job is designing collateral, flyers and assets. The other half is working on campaigns to increase revenue in the hotel space and the food and beverage outlets. It’s my first full time role, and so far, it’s been great.

On the weekends, I work on content creation for my Lumiere d’Helen YouTube and Blog. A lot of that is shooting outfit photos and recording sit down videos. There’s also a lot of editing involved and planning for the future.

Screen Shot 2019-07-01 at 1.05.09 PM.png


Q: What was your first foray into fashion?

A: When I was about 8, I cut my own fringe right before a photoshoot my family had planned for me. Needless to say, it did not go well. But I’ve always loved to DIY things. Sometimes it would be clothes, other times arts and craft.

But fashion specifically, I can’t pin point any time. I’ve always enjoyed putting together outfits for as long as I can remember. I’ve always read magazines and browsed content on style. During University, I decided to take the next step and start creating content online. And here we are ☺


part 2: style, style, style

 

Q: One piece you can’t live without?

A: A cashmere sweater in the winter time.


Q: Any style icons?

A: I love Mary Kate and Ashley. They’re so gorgeously effortless in styling oversized pieces. I love French style, and have recently admired Jeanne Damas as she’s so feminine yet not overdone. Anything Audrey Hepburn wears is of course iconic. I remember seeing her orange coat in Breakfast at Tiffany and searched for months to find something similar. I think I might still be looking…

I also love anything from the 1920s Jazz Age. So a lot of old movie stars leave me feeling incredibly inspired. Also, anything that mixes something boyish with something else feminine, is an outfit I would probably wear.

Screen Shot 2019-07-01 at 1.05.17 PM.png


Q: Your go to outfit?

A: Any top and a good midi skirt. My go-to combo.


part 3: some sage wisdom

 

Q: Do you have any moments when you wanted to give up (when it came to being a creative)? What kept you going?

A: Working full time, there are so many moments where things feel like it’s too much. As much as I love all the things I do, there are times where I feel like I need a breather, but there are so many deadlines to meet.

Having a plan for the future [is what keeps me going]. When I think about where I want to be, I feel better. I often remind myself that all these problems are small and that I should be happy with the big picture things. Also, just pushing back on deadlines and taking a ‘pamper’ day is also an essential. I like to go out for a walk, grab a milk tea, go for a massage, read a book, watch some Netflix and I always feel so much better.

Q: How do you define success (and also failure)?

A: I really don’t like to define these things. Because a lot of it is what’s on the surface only. But if I had to, I define success as being content with what you have done and being  truly proud that it is your best work. It’s really not about what others think. I consider failure pursuing what looks like success to others and never being happy with what you have.

Q: One piece of advice to 16 year old you?

A: Being entirely honest, I am happy with my 16 year old self at making all the mistakes a 16 year old should. I would tell myself at 16 to dream a little more. Those careers that seemed too good to be true, can be true. It’s not all maths and science. Pursue the things you love, and realise, it’s not all a cliché.