Style Crush: Lumiere d'Helen

Style Crush is a weekly series showcasing the movers & shakers of the style world.

part 1: get to know me

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Q: When you were younger, what did you want to be when you “grew up?”

A: When I was younger, I wanted to be a part time ballet teacher and part time physio with another side job at a magazine publishing company. I started ballet late when I was around 12 and fell in love. I did all my RAD grades and am still thinking about whether to study for a teaching certificate. The physio part came about as I was really interested in anatomy and dance.

 Creating things whether that be sewing, knitting or putting together fake magazines has always been a big part of me growing up. They were the things I would do in my spare time, and in some ways, that hasn’t changed at all.

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Q: What do you do now?

A: Right now, I work in marketing for hotels. My title is digital and marketing executive and I work for a French hotel chain known worldwide. A big part of this job is designing collateral, flyers and assets. The other half is working on campaigns to increase revenue in the hotel space and the food and beverage outlets. It’s my first full time role, and so far, it’s been great.

On the weekends, I work on content creation for my Lumiere d’Helen YouTube and Blog. A lot of that is shooting outfit photos and recording sit down videos. There’s also a lot of editing involved and planning for the future.

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Q: What was your first foray into fashion?

A: When I was about 8, I cut my own fringe right before a photoshoot my family had planned for me. Needless to say, it did not go well. But I’ve always loved to DIY things. Sometimes it would be clothes, other times arts and craft.

But fashion specifically, I can’t pin point any time. I’ve always enjoyed putting together outfits for as long as I can remember. I’ve always read magazines and browsed content on style. During University, I decided to take the next step and start creating content online. And here we are ☺

part 2: style, style, style


Q: One piece you can’t live without?

A: A cashmere sweater in the winter time.

Q: Any style icons?

A: I love Mary Kate and Ashley. They’re so gorgeously effortless in styling oversized pieces. I love French style, and have recently admired Jeanne Damas as she’s so feminine yet not overdone. Anything Audrey Hepburn wears is of course iconic. I remember seeing her orange coat in Breakfast at Tiffany and searched for months to find something similar. I think I might still be looking…

I also love anything from the 1920s Jazz Age. So a lot of old movie stars leave me feeling incredibly inspired. Also, anything that mixes something boyish with something else feminine, is an outfit I would probably wear.

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Q: Your go to outfit?

A: Any top and a good midi skirt. My go-to combo.

part 3: some sage wisdom


Q: Do you have any moments when you wanted to give up (when it came to being a creative)? What kept you going?

A: Working full time, there are so many moments where things feel like it’s too much. As much as I love all the things I do, there are times where I feel like I need a breather, but there are so many deadlines to meet.

Having a plan for the future [is what keeps me going]. When I think about where I want to be, I feel better. I often remind myself that all these problems are small and that I should be happy with the big picture things. Also, just pushing back on deadlines and taking a ‘pamper’ day is also an essential. I like to go out for a walk, grab a milk tea, go for a massage, read a book, watch some Netflix and I always feel so much better.

Q: How do you define success (and also failure)?

A: I really don’t like to define these things. Because a lot of it is what’s on the surface only. But if I had to, I define success as being content with what you have done and being  truly proud that it is your best work. It’s really not about what others think. I consider failure pursuing what looks like success to others and never being happy with what you have.

Q: One piece of advice to 16 year old you?

A: Being entirely honest, I am happy with my 16 year old self at making all the mistakes a 16 year old should. I would tell myself at 16 to dream a little more. Those careers that seemed too good to be true, can be true. It’s not all maths and science. Pursue the things you love, and realise, it’s not all a cliché.